Tracking View Rates

If your office is an Extranet Subscriber, the IQ Connect module will track which constituents have viewed an outgoing e-mail sent from your IQ database. This is possible because outgoing e-mails sent from IQ contain a "hidden” graphic with a source ID that uniquely identifies the e-mail.

When the graphic is "displayed” in the recipient's e-mail client, the extranet server's Web Log is updated with a dated entry that includes the "ID” portion of the URL. The ID portion of that URL contains enough information so that IQ can identify the correct record for that particular e-mail. A self-replicating background job called "Import E-Mail Viewlog From Extranet" retrieves the e-mail view statistics and e-survey responses from the IQ Connect server and updates the appropriate People and Mail records in your IQ database.

Web Log information is stored in the Status Log panel of the Mail record for the e-newsletter or e-survey. You can also use the IQ List Processor to select view rates and counts using the "Viewed E-mail Percent” and "Viewed E-mail Count” objects. In addition, you can view the Targeted Mail Recipient Analysis report from the following places in IQ. This report provides a detailed analysis of the recipients of the e-mail by the view rate and non-deliverable rate as well as details on any surveys that the recipient has filled out. In addition, if the e-newsletter contains external hyperlinks, IQ will display the view count for each viewed hyperlink.